June 29, 2026, 10:21 a.m.

By admin

'We are selling a product that we hope gets discontinued'

Caitlin Benn, marketing director for dog food business Wilder Harrier, explains that the company hopes it will one day no longer be able to make one of its most popular products. "It may sound weird to be actively selling a product that we hope gets discontinued," says Ms Benn. "But that's part of our purpose... because we want to make a difference.